AI Insights · Timothy · July 2023
Top 5 Music and Podcasts Apps Performance in Kenya Q2 2023
An overview of the performance of the top 5 music and podcasts apps on a unified platform in Kenya during Q2 2023, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2023, the top 5 music and podcasts applications in Kenya showed varied performance metrics across downloads, revenue, and active users. Here is a detailed look at each app's performance.
Boomplay: Music & Live Stream experienced a consistent increase in weekly revenue, peaking at around $193 in early April and maintaining a steady range between $95 and $177 throughout the quarter. Weekly downloads saw a significant spike, reaching over 31K in mid-April, followed by a decline to around 12K in early June, before rising again to 19K by the end of June. Active users exhibited a similar trend, starting at roughly 731K and peaking at 789K in mid-April, then stabilizing around 688K by the end of the quarter.
Spotify: Music and Podcasts showed a robust increase in weekly revenue, starting at $263 and steadily climbing to $407 by the end of June. Downloads fluctuated, beginning at 13K, dipping below 10K in early June, and then rising sharply to 18K by the end of the quarter. The app's active users remained relatively stable, averaging around 330K, with a notable increase to 357K in the final week of June.
Audiomack: Music Downloader saw moderate revenue growth, with weekly figures ranging from $88 to $127. Downloads fluctuated, peaking at 16K in mid-April and hitting a low of around 8K in early June, before recovering to 13K by the end of the quarter. Active users showed a gradual increase, starting at 265K and reaching 282K by the end of June.
Download Music Mp3 did not generate any revenue during this period. However, weekly downloads showed a steady growth pattern, starting at 6K and peaking at 15K in early May, followed by fluctuations and ending at 11K in late June. Active users mirrored this trend, beginning at 5.5K and climbing to a high of 22K in mid-June, before settling at around 15K by the end of the quarter.
Shazam: Find Music & Concerts maintained a consistent weekly revenue of around $2. Downloads experienced ups and downs, starting at 12K, peaking at 18K in early May, and ending at 9K in late June. Active users remained relatively stable, averaging around 191K and peaking at 204K in the final week of June.
For more detailed insights and data, visit Sensor Tower.
